We are delighted to announce and welcome Dave Horrocks, Co-owner at Peak4 to SSF UK. Dave will be featuring at our September Leaders event to explore what we can learn from Elite Sports Science to driving performance, culture and workplace wellbeing.
David Horrocks is an academic, specialising in sports science and psychology. David has worked in the inter disciplinary teams surrounding elite football with clubs such as Burnley, Bolton Wanderers and Manchester United in the fields of sports science, data analytics, performance analysis, psychology, technology, learning and development.
Dave has travelled the world looking at best practice across multiple sports and worked with organisations such as The NBA, Cricket Australia, Red Bull, The German Football Association among others and also has experience in the corporate world working with Cadent Gas, The NHS, Johnson and Johnson Medical and Hewlett Packard.
Dave is now Co-Owner and Director of two innovative companies, Peak4 and Mike Phelan Coaching, forging a second successful career as an entrepreneur in the tech, sports, and corporate sectors. A globally sought-after high-performance specialist, Dave continues to shape elite environments by applying cutting-edge sports science to leadership, strategy, and workplace wellbeing. His work spans boardrooms and locker rooms alike, helping organisations and individuals unlock sustained success through precision, resilience, and innovation.
We look forward to welcoming Dave to our 'Leading for Sustainability' Leaders event taking place at member organisation Freshfields in Manchester on September 17th.
The Competitive Edge: Applying Sports Science to Business Growth & Culture
