Rethinking Culture: Aiming at Engagement and Business Impact

Company culture is at the forefront of many leaders’ minds with the rise of remote and hybrid work, the great recruitment, and a highly competitive labor market.

Historically, leaders have struggled to define culture—and to make it tangible and measurable. Scholars have described company culture as the norms, rituals, and practices that characterise an organisation. But culture encompasses so much more than that.

Over the past two years, employees say their cultures have changed. Quantum Workplace research shows that 65% of employees say culture has changed—and 35% say it’s changed dramatically. The task for leaders is to make sure this change is for the better.

Whether you’re actively investing in your culture or not, it exists. It’s being shaped by someone, for better or for worse. So why not be intentional? If you aim your strategies in the right direction, culture can have a positive impact on employee, team, and business success.

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