Generation Z has grown up in a world where economic downturn has resulted in high unemployment in much of Europe. Members of this generation have witnessed their older siblings or parents struggling, which has affected their attitude to work, their ambitions, and their motivations. It has made them more self-aware, self-reliant and driven and they want to understand ‘why’ a company does what is does. For the digital-native millennials born from the mid-nineties upwards, the workplace is exciting but still quite daunting.
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