SSF UK is pleased to welcome Ajmal Mahmood, VP of Sales & Customer Experience at Omnigage, as guest speaker at the upcoming Customer Experience network event taking place on May 14th at member organisation Sunbelt Rentals in Wembley,
Ajmal is an accomplished contact centre and customer experience professional, with a career spanning telecommunications, outsourcing, and shared services. He is widely recognised for his pragmatic, delivery-focused approach to transformation, bringing clarity and momentum to complex operating environments.
With an agent-first mindset, Ajmal focuses on what drives real and sustainable impact, improving customer and employee experience, simplifying operations, and delivering measurable outcomes. His work centres on helping organisations move beyond slow-moving transformation programmes, instead prioritising practical changes that deliver results quickly and effectively.
Ajmal has a strong interest in the shift towards Amazon Connect and consumption-based pricing models, recognising the flexibility and speed these approaches offer compared with traditional contact centre platforms. Through his work, he helps organisations cut through legacy complexity and unlock the value of the AWS ecosystem, focusing on practical delivery rather than drawn-out transformation initiatives.
Known for solving complex problems and making change stick, Ajmal consistently delivers outcomes that matter, turning insight into action and strategy into execution.
We look forward to introducing Ajmal to our members where he will be speaking about how organisations can achieve marginal gains by making better everyday use of data to improve effectiveness, compliance and customer outcomes, without launching disruptive transformation programmes.
